About Selwyn Avenue

Selwyn Avenue is named for the street where my grandmother lived. She made an ornate hand-stitched piece for each grandchild, and she signed every one.

We make 3M self-finishing needlepoint accessories: keychains, ornaments, luggage tags, and coasters, so a finished canvas becomes something you actually use. Peel the 3M backing, press your stitching in, and skip the finisher.

We also make Super Snips, mini embroidery scissors in ten colors, plus project bags and stretcher bars for the rest of the project bag.

Needlepoint is meant to be passed down. That is the point of the brand, and of the pieces that started it.